Like it or not the public must first be entertained. Advertising executives and priests and shamans before them know that.
For a message to be understood by the mass majority it must be presented with style.
Intellectuals and academics and scientists may be disgusted by and eschew “showmanship” but the nature of people as a whole will not change to fit our desires.
Trump is a master at it. We better get on our horses and learn how it is done.